Wednesday, 24 April 2013

unit 1 Contextual studies


 Contextual Studies

The bord context of creative media production influences us by inspection, they do this through tv, magazines, newspapers, blogs, films and virals. As the list continues , I will be talking about how a company within the tv industry could take the right of a filmmaker and change it up. In doing this there will be things mentioned like control, distribution models, television and marketing. With discussing the point there will be a well researched graph on BBC and how they would treat there clientel.



Does the media control people with wishful thinking ?

Coperate control direct authority to make some intent within the coperation, it is a concern which operates and stratigises planning such as capital allocations,acquisition and diverstments. They make desisions like how to cleverly market, whats the production like, is it eye catching, unique and who would it target mostly, they would then look at financial desicions. This is baised on how they would apply to the public for trader companies to get noticed.The concept of coperate control is similar to coperarte governance, this is noramlly used as a broad sense. Governance involves the more wider approach in interworking from a day to day managment like the board of directors, the shareholders  and other parties to formalise a performance from the stratagy within the corporate. To look up for infor this is a link on corporate control.
 http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Control.html#ixzz2QpUjcEjJ


Some tv programs like tv3, RTE have the right to change you stuff if you video or documentary is unnecessary or if there is propaganda or they will show it after 10:00 0 clock if it is not suitable for young viewers.

Back in 1983, around 50 corporations controlled the 
majority of all  media in the United States. Nowadays, ownership of the news media has been concentrated in the hands of just six  powerful media corporations. These corporate control most of what we watch, hear and read every single day. They own television networks, cable channels, movie studios, newspapers, magazines, publishing houses, music labels and even many of our favorite websites. Sadly, most Americans don't even stop to think about who is feeding them the endless hours of news and entertainment that see over and over again. Some Americans don't really seem to care about who owns the media. The truth is that each of us are and can be influenced by the messages that we take from programs to the mainstream media,. The average American watches in around 153 hours of television a month. Americans begin to feel physically uncomfortable if they go too long without watching or listening to something. Sadly, most Americans have become absolutely addicted to news and entertainment and the ownership of all that news and entertainment that we crave is being concentrated in fewer and fewer hands each year. 
Why is this though due to the attraction of the film clips some corporations stick to specific genres.
The six corporations that collectively control U.S. media today are Time Warner, Walt Disney, Viacom, Rupert Murdoch's News Corp., CBS Corporation and NBC Universal. Together, the "big six" absolutely dominate news and entertainment in the United States. But even those areas of the media that the "big six" do not completely control are becoming increasingly concentrated. For example, Clear Channel now owns over 1000 radio stations across the United States. Companies like Google, Yahoo and Microsoft are increasingly dominating the Internet.
But it is the "big six" that are the biggest concerns. When you control what Americans watch, hear and read you gain a great deal of control over what they think. They don't call it "programming" for nothing.
Back in 1983 it was bad enough that about 50 corporations dominated U.S. media. But since that time, power over the media has rapidly become concentrated in the hands of fewer and fewer people....
In 1983, fifty corporations dominated most of every mass medium and the biggest media merger in history was a $340 million deal. … [I]n 1987, the fifty companies had shrunk to twenty-nine. … [I]n 1990, the twenty-nine had shrunk to twenty three. … [I]n 1997, the biggest firms numbered ten and involved the $19 billion Disney-ABC deal, at the time the biggest media merger ever. … [In 2000] AOL Time Warner’s $350 billion merged corporation [was] more than 1,000 times larger [than the biggest deal of 1983].
--Ben H. Bagdikian, The Media Monopoly, Sixth Edition, (Beacon Press, 2000), pp. xx—xxi
Today, six colossal media giants tower over all the rest. Much of the information in the chart below comes from
mediaowners.com. The chart below reveals only a small fraction of the media outlets that these six behemoths actually own....http://theeconomiccollapseblog.com/archives/who-owns-the-media-the-6-monolithic-corporations-that-control-almost-everything-we-watch-hear-and-read


However, the Concentration of media ownership is mostly seen as a problem of contemporary media and society. When media ownership is concentrated in one or more of the ways mentioned above, a number of undesirable consequences follow, including the following:



  • Commercially driven, ultra-powerful mass market media is primarily loyal to sponsors, i.e. advertisers and government rather than to the public interest.
  • Only a few companies representing the interests of a minority elite control the public airwaves
  • Healthy, market-based competition is absent, leading to slower innovation and increased prices.
For more information look it up on this url.
http://theeconomiccollapseblog.com/archives/who-owns-the-media-the-6-monolithic-corporations-that-control-almost-everything-we-watch-hear-and-read

Media of the People's Republic of China 


Some media, primarily consists of television, newspapers, radio, and magazines. Since 2000, the Internet has emerged as an important communications medium. You can catch up those programs that you have missed.

Since the founding of the people republic of China around 1949 until the 1980s, some of was media in China and were state-run. For the Independents within the media it began to emerge at the onset of reforms, although state-run media outlets such as Xinhua, CCTV, and People's Daily continue to hold significant market share. Independent media that operate within the PRC this is excluding Hong Kong and Macao, which have separate media regulatory bodies) are no longer required to strictly follow journalistic guidelines set by the government. Hong Kong though witnessing increasing complaints about self-censorship. However, regulatory agencies, such as the General Administration of Press and Publication (GAPP) and the State Administration of Radio, Film, and Television (SARFT), continue to set strict regulations on subjects considered taboo by the government, including but not limited to the legitimacy of the Communist Party, government policies in Tibet and Xinjiang, pornography, and the banned spiritual group Falun Gong. In spite of heavy government monitoring, however, Chinese media has become increasingly commercialized, with growing competition, diversified content, and an increase in investigative reporting. Areas such as sports, finance, and an increasingly lucrative entertainment industry face little regulation from the government. Media controls were most relaxed during the 1980s under Deng Xiaoping, until they were tightened in the aftermath of the 1989 Tiananmen Square Protests. They were relaxed again under Jiang ZeminJiang  in the late 1990s, but the growing influence of the Internet and its potential to encourage dissent led to heavier regulations again under the government of Hu JintaoHu . Some reporters would do it without boarders for a consistent rank, China would be deprived on media within their annual releases of the Press Freedom Index,So if you were to call the Chinese Government as having "the sorry distinction of leading the world in repression of the Internet''. It took  For around 2010, China ranked 168 out of 178 nations. To get there reception of media to catch up in technology.


The government is involved in the media in the PRC, and the largest media organizations CCTVthe People's Daily and Xinhua, these are agencies of the Party-Stateand are the first social responsibility and professional ethic of media staff that should be understanding their role clearly and being a good mouthpiece. Journalists who think of themselves as professionals, instead of as propaganda workers, are making a fundamental mistake about identity," Hu Zhanfan, the president of CCTV. Media includes topics such as the legitimacy of theCommunist Party of China, the governance of Tibet, and Falun Gong. Within those restrictions there is a diversity of the media and fairly open discussion of social issues and policy options within the parameters set by the Party.
The diversity in mainland Chinese media is partly because most State media outlets that are no longer heavily small by the government, and are expected to pay for themselves through commercial advertising. Among social issues the press of mainland, China first reported in the AIDS epidemic in Henan province, the unsafe state of mines in mainland China. In addition, the  coverup SARS was first revealed by a fax to CCTV which was forwarded to Western news media.

Television

In 1978, the PRC had less than one television receiver per 100 people, and fewer than ten million Chinese had access to a television set. According to a world bank report in 2003, there are about 35 TVs for every 100 people. Roughly a billion Chinese have access to television. Similarly, in 1965 there were 12 television and 93 radio stations in mainland China; today there are approximately 700 conventional television stations—plus about 3,000 cable channels—and 1,000 radio stations.
Television broadcasting is controlled by China Central Televsion (CCTV),  with its 22 program channels,this is the country's only national network. CCTV, which employs about 10,000 people and has an annual income of ¥1.12 million yuan (2012,=$177 million U.S. dollars), falls under the dual supervision of the Propaganda Department,this is responsible for media content, and the State Administration of Radio, film and television that oversees operations. A Vice Minister in the latter ministry serves as chairman of CCTV. The network's principal directors and other officers are appointed by the State. So are the top officials at local conventional television stations in mainland China—nearly all of which are restricted to broadcasting within their own province or municipality—that receive CCTV broadcasts.
CCTV produces its own news broadcasts three times a day and is the country's most powerful and prolific television program producer. It also has a monopoly on purchases of programming from overseas. All local stations are required to carry CCTV's 7 pm main news broadcast; an internal CCTV survey indicates that nearly 500 million people countrywide regularly watch this program.
Even if CCTV is the most powerful network of mainland China, it has only about 30% of audience share all over the national territory. The fact shows how the Chinese viewers are biased in favour of local TV programs, that are more likely to represent the differences of an audience that is the largest in the world, more than the national or even international programs, that can hardly attend the needs of such a wide public.
Since September 1, 2006, the Chinese government has banned foreign-produced animation between the hours of 5:00 to 8:00 pm on state-run television to protect struggling Chinese animation studios that have been affected by the popularity of such cartoons.
 


Media Representation
Representation is where producers make judgements on how some aspects of the media are portrayed. For example, people, places, objects, events, cultural identities and other abstract concepts. Things such as age and gender affect these decisions. An example of a negative representation is a place such as Mossside near Manchester. We see Mossside as dangerous place, we associate it with the black community and also with guns, crime and violence. We have this negative perspective on such a place because of how it is exampled in the media. On the news, it's likely to see gun crime that has took place in this certain area, although some things may not be true this is how it is perceived by us therefore, makes a negative representation of the people who live there and the area
Pastime reserved for the hardcore. You see, most gamers don't have unlimited funds, and are disappointed if their most recent $50 investment doesn't require and reward a month's worth of attention. However, thanks to the gradual demise of Nintendo Hard over the years, it's becoming increasingly difficult to milk that kind of commitment out of most new games, which can be completed in a weekend without much effort (well, by the hardcore).
Enter the Self-imposed
http://tvtropes.org/pmwiki/pmwiki.php/Main/SelfImposedChallenge


A Self-imposed Challenge is a playthrough of a game wherein the player plays under a restriction not required by the game itself in an attempt to increase the difficulty (or immersion) and replay value. These restrictions can range from the fairly simple (a refusal to make use of a Game Breaker , for example) to the near-impossible, Hey, can you beat  Super Mario Bros. Without pressing the "B" button. Check a message board for a game that's been out for a while and you'll undoubtedly find players reporting on their progress in various exotic Self-Imposed Challenges.
Gamers will occasionally record these runs and post them on various archive sites. As noted above, the rise of Casual Gamers make these even more of a dedicated pastime than ever before.


Bibliograpgy
 
 
 
 
 
 
 
 
 

 


Friday, 25 January 2013

ContextualStudies


Contextual studies Essay unit number :1

Corporate Control

The corporate control of the media has had conferences of democracy which focused mainly on the institutions of the state.  With doing this it shows how elections are organised hot the taxes are compiled along with the concerns that are issued with civil society.  this discusses areas such as social life outside of the state were people can discuss their view on different forms of political view.


Another regulation that people disagree with within some information for democracy about the power which rulers take the power to size the television station and close down newspapers.  Among the dictators they debate that they would rather have free press which they think it is essential  for our society but the opposed as in the media and communication such as magazines, television,radio  . . .  that are needed to broadcast information worldwide however, the problem within the media that is controlled is a primeval problem within the decorate society.

Distribution Models

Art film,ie. art house film has a result of independent film making which is aimed towards the Niche Market rather than the majority of the market audience.  This is due to the mainstream Hollywood films and blockbusters  that include social realism, expressionism and film genres. David Bordwell  who is a film scholar said that he wants Art cinema itself to become a film genre among the others. However, cinemas worldwide are well known due to the the Hippocratic genres that people are used to seen such as romantic,drama and selective horror, the only thing that is different with Art house is that the selection of films that are showing are unusual for people to see as they are more expressed within an over the top statement. They show films similarly like Hitchcock, Physco,Human centipede by Tim Six and many of David Lynch. People would give the chance to see films that they can enjoy and not be freaked out about however, within reason Art house would be very popular but not as the cinema worldwide due popular culture and media culture.

A well researched blog by Jennyld wrote her opinion between Arthouse vs multiplex cinema.  She picks a few films of both photographic cinemas and disguises her view on them and rates them.


Jennyld's Blog

Arthouse vs Multiplex Cinema

Monday 28th December 09 – Sunday 3rd January 10

Art house cinema = Hyde Park, Leeds

An Education
North by Northwest
Fantastic Mr. Fox
Where the Wild Things Are
The Imaginariuuum of Doctor Parnassus
Mainstream | |
Independent | | |
Arthouse  |
It would seem that typical of this type of cinema that the number of independent films shown out weigh the number of mainstream ones. However, it is interesting to note that in this particular case the difference between the two figures is still not that significant compared to other Arthouse cinemas.
I feel that it would also be of interest to point out that most of the movies shown at this cinema at this particular time are aimed at perhaps a younger audience, this could be because of the fact that the Christmas season is about to begin but could also be based upon previous successful sales of these types of films.

Multiplex cinema – Odeon, Bradford

2012
3 Idiots
Avatar (2D + 3D)
A Christmas Carol (2D + 3D)
Aliens in the Attic
Alvin and the Chipmunks 2: The Squeakuel
Law Abiding Citizen
Nativity
Paranormal Activity
Planet 51
Sherlock Holmes
St. Trinian’s 2: The Legend of Fritton’s Gold
The Twilight Saga: New Moon
Where the Wild Things Are
Mainstream | | | | | | |
Independent | | | | |
Arthouse |
One of the most interesting things about looking at this multiplex is that the location of the cinema – Bradford, which has a diverse ethnic population, ultimately creates the opportunity for more ‘Bollywood-esc’ films, to appeal to the surrounding town.
As expected the multiplex has more mainstream movies showing compared to independents, this is probably because the fact that mainstream movies are easier to market for a cinema compared to independents. However, there are at least a few independent films and one arthouse, which could be there in order to appeal to the student population in Bradford because it seems to be played less frequently compared to other films.
In conclusion, I feel that it is highly important to take into account the type of audience who chose to use a cinema in order to get a balanced view upon the two types of cinema.
So her opinion is going on a positive for mainstream due to showing more of a variety and interest for her age group within researching peoples views they will see within gossip and interest in any cinematic mode.

Television
Public broadcasting contains radio and media markets whose  assignment is public service. Public broadcasters receive money from many sources including license fees, individual contributions, public financing and commercial financing.
Public broadcasting may be operated either nationally or locally this is depending on the country and their station. Some countries, public broadcasting is preceded by a single organization. Some other countries have numerous public broadcasting organizations operating.
It was once known as public the dominant form of broadcasting existed. The Commercial broadcasting now exists. This gives us a receiver from either sky, NTL or soar view. However, the public service within television is nor mally underlined with general TV services. The transmitter overlapped the country worldwide with commercials, political interest and will feature some programmers which offer quality and objective reporting of social issues.

Television has changed from analog to digital due to the signal not receiving much radiation from the transmitter.  However with digital it is more receptive and clear.

Marketing

Corporate and brand identity

Brand identity was established in 2011 to give a different marketing strategy without agency, machines and retainers which leave corporate brands feeling more satisfactory within the work load and hiring people who do it best.  Amy Ferguson who initiated Wolf will convey many uses of entertainment which includes a decade of specializing in film and television product settlement.
The entertainment marketing, promotions, and publicity all come to one thing the satisfying customers.  Amy’s career includes securing millions of dollars in the media value for clients and helping create, manage and effect highly successful with a 360 degree marketing campaign. From taking a firmly established outtake herself as an expert know the proprietor of her own agency.
They direct their clients to talk to the PR and Marketing teams as well as the PR and Marketing teams of the film, television show or event. In this way it shows that their clients are partaking nowadays to create and find effective PR and social media marketing campaigns that will bring up their statistics within the press and social media impressions. They can give social media marketing services and will manage their clients' Facebook, Twitter, Tumbler, Reedit..


Viral

A viral is an audio visual piece of footage that became popular due to the process of the Internet with sharing through websites, social media and email.] Viral videos can contain humorous content and include on screen comedy sketches, such as The Lonely Island's "Lazy Sunday" and "Dick in a Box", Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube; and web-only productions such as I Got a Crush... on Obama. Things like this catch people’s eyes and are an imaginative way to organize or even advertise events.  However virals only started to happened merely when YouTube became a hit not only does this give clienteles advertisements but its eye catching for all age group within content and reason this is an example of a viral.


https://www.youtube.com/watch?v=mi_XEAA9X6c

Sponsorship impact assessment sale figures

This is a chart from 2000 till 2012 about the rates within the corporate.





A viral is an audio visual piece of footage that became popular due to the process of the Internet with sharing through websites, social media and email.] Viral videos can contain humorous content and include on screen comedy sketches, such as The Lonely Island's "Lazy Sunday" and "Dick in a Box", Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube; and web-only productions such as I Got a Crush... on Obama. Things like this catch people’s eyes and are an imaginative way to organize or even advertise events.  However virals only started to happened merely when YouTube became a hit not only does this give clienteles advertisements but its eye catching for all age group within content and reason this is an example of a viral.


Sponsorship Impact assessment.

You see with many virals, advertisements and social networks that it does come down to one thing and that is sponsorship. If the audience see someone famous in an advertisement lets say Tim Burton going to KFC to get something off the menu not only is it advertising Tim Burton but it is advertising KFC because of the interest that people have within his films .

A guy that was researched called Nicholas Eveleigh believes that no can focus on many things such as reading that it has to be more artistic for the mind to remember.


phrenology head
Altmetrics: seeing research impact assessment from a different angle? Photograph: Nicholas Eveleigh / Alamy/Alamy
"No one can read everything. We rely on filters to make sense of the scholarly literature, but the narrow, traditional filters are being swamped. However, the growth of new, online scholarly tools allows us to make new filters; these alt metrics reflect the broad, rapid impact of scholarship in this ecosystem. 
Were as some people will just think of it as adapting the mind through video games, music video, social networking or even the cinema as the mind intakes all that goes on in front of you.


Sales Figures




They also advertise on social networks to up rule their rates.

Bibliography

www.ssc.wise.com

www.coperatestate.com

www.cop.org

www.arthouse.com

www.I.F.B.com

WWW.Boardscannan.com

www.thinkquest.com

www.publictelly.com

www.svt.ie

www.marketfilm.com

www.salefigureimage.com

www.jennyldblogfilm.com


Friday, 30 November 2012

test blog :

monkey nuts this year have been expensive and rotten what has this year turned into nothing but dear prices with soggy rotten taste